How to Automate My Business and Focus on Growth, Not Tasks

How to Automate My Business and Focus on Growth, Not Tasks

Running a small business requires a significant amount of effort and time to keep things running smoothly. Unfortunately, the day-to-day operations can quickly become monotonous and repetitive. The more you can automate these tasks, the faster you can get back to the work you enjoy. This article will outline how to automate my business. By using automation to streamline tasks, you can help your business run smoothly and efficiently, freeing up time and energy to focus on growth, strategy, and doing what you love.

One solution that can help you achieve these objectives is AI Operating System from AI Acquisition. This powerful tool can help you automate repetitive tasks that are bogging you down, allowing you to focus on growing your business.

Table of Contents

  • What is Business Automation and Why Should I Use It?
  • What Role Does Artificial Intelligence Play in Business Automation?
  • How to Automate My Business for More Profits and Less Stress
  • What to Look for When Choosing Your Automation Tools
  • Book a Free AI Strategy Call with our Team & Check Out our Free Training ($500k/mo in Less Than 2 years)

What is Business Automation and Why Should I Use It?

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Business automation, also known as business process automation (BPA), utilizes technology to automate routine tasks without requiring manual input. Many companies use automation to streamline business processes across departments, reduce administrative tasks from their team's workload, and enhance overall efficiency. 

The Spectrum of Business Process Automation

Automating business processes can range from as straightforward as setting up an email autoresponder for a contact form to as advanced as using an AI-powered chatbot for customer service. If you’ve never automated a process before, it might sound complicated—but anyone can do it, and any business can benefit from it.

Why SMBs Need Automation 

Automation is a fundamental requirement of modern businesses today. There are countless benefits derived from it. Overall, automation creates a smoother experience for your customers, keeping them coming back for more. 

Save Up to 15 Hours a Week

Automation saves time by simplifying repetitive tasks, particularly those that are tedious. We found that 78% of businesses use automation to reduce manual tasks. By reducing the burden of routine labor like tedious data entry, email responses, and report generation, business owners can focus on what’s more important for business—their customers.

Reduce Overall Costs by 30%

Automation reduces the need for physical labor. This brings down the operating costs of any type of business. By automating specific processes, human interference is reduced, which means lower workforce expenses and fewer costly mistakes. With fewer errors, companies save time and money by avoiding rework.

Become Virtually Error-Free

AI and automation enhance precision and uniformity by reducing human errors. This reduces task variation, helps spot trends in data, and offers live corrections. Thanks to AI forecasting models, businesses can make informed decisions. 

Level Up Your Customer Experience 

Automation of service processes guarantees consistent and professional customer support. Build customer trust and loyalty with the same steady service every time they interact with you. Businesses that use customer relationship management (CRM) have reported a 32% increase in customer satisfaction.

Deeper Insights 

Automated systems can gather and analyze data in real time, delivering insights to help you make more informed decisions. They can quickly uncover trends hidden in your data, highlighting areas for improvement and opportunities for growth.

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What Role Does Artificial Intelligence Play in Business Automation?

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Artificial intelligence is revolutionizing business automation by making systems more intelligent and more adaptable. While basic automation simply replicates repetitive tasks, AI can learn and improve over time. This evolution provides businesses with more strategic, human-like assistance for tackling complex operations. 

No wonder AI is a key driver of modern automation and a competitive advantage for organizations that adopt it. 

Accessible Automation for Small Businesses

The good news for small business owners is that you don’t need to be a coding expert to automate tasks. Many automation tools now are “low-code” or “no-code,” designed for users with little to no coding experience. Often, these tools feature user-friendly, drag-and-drop interfaces that enable you to automate tasks with just a few clicks. 

Coding Not Required for Effective Automation

While knowing how to code can help you customize more complex automations or create them from scratch—like custom API integrations or data processing scripts—it’s by no means necessary. With the right tools, any business owner can identify and capitalize on valuable automation opportunities within their processes.

What Role Does AI Play in Business Automation? 

Artificial intelligence (AI) can make automation even more potent by analyzing data, predicting outcomes, and making decisions—allowing you to automate more complex tasks with confidence. Not all business process automation relies on AI. 

Simple vs. Advanced Automation

Some of the most effective automations are simple, rule-based functions, like setting your out-of-office email response when you go on holiday. And not all businesses need AI-powered automation—for example, if you’ve recently launched your business and only have a tiny pool of customer data to work with, you may not benefit from AI-powered predictive analytics. 

But if you’re scaling your business and want to start automating more complex tasks like setting dynamic pricing based on demand for your products, or finding patterns in larger data sets to predict user behavior AI can be a powerful asset.

Key AI Trends Shaping Small Business Automation

AI is transforming the way small businesses operate, helping:

  • Automate tasks
  • Enhance customer interactions
  • Make informed decisions

According to our latest report, 89% of business leaders view AI strategy as critical when selecting a CRM, and a growing number of businesses are implementing AI-driven CRM features to remain competitive. The Small and Medium Business Trends Report highlights key AI-driven automation trends for small businesses:

  • AI in content creation: 30% of ‌small businesses implement AI tools. For example, using ChatGPT for content creation can increase both productivity and output.
  • Customer service automation: Cost savings can be substantial, as AI chatbots can answer up to 80% of customer queries, reducing that expenditure by 50%.
  • Targeted marketing: 74% of businesses report increased interaction levels, with conversion rates up 30% as a result of targeted advertising assisted by artificial intelligence.
  • Operational efficiency: 56% of companies have implemented artificial intelligence to optimize day-to-day operations, reporting a time reduction of approximately 30%.
  • Sentiment analysis: 67% of businesses utilize artificial intelligence to gather active customer feedback, facilitating more informed decision-making processes. With specialized tools, small-scale enterprises can automate and maintain closer ties with customers, which is key to scaling in this market.

Launching and Scaling AI Businesses

We help professionals and business owners start and scale AI-driven businesses by leveraging existing AI tools and our proprietary ai-clients.com AI operating system. You don't need to have a technical background, invest any significant capital up-front, or work what feels like another 9-5 job because AI does a lot of the heavy lifting for you. 

Discover Your AI Business Potential

Check out a free training to see how I used this exact system to go from a burned-out corporate director to making $500,000 per month in under 2 years. Feel free also to book an AI strategy call with one of our consultants to explore how you can leverage your existing skills & experience to launch a successful AI business.

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How to Automate My Business for More Profits and Less Stress

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Automating your business is a beneficial strategy that can help you save time and money, increase efficiency, and boost productivity. Nevertheless, automation isn’t something you want to rush into. Instead, take the time to assess your current processes to identify the best areas to target for automation before implementing any technology. 

Getting Started with Business Automation 

It’s neither technically demanding nor seismically laborious to begin automating various parts of your department workflow processes, but it is something that involves:

  • Careful planning
  • Collaboration
  • Critical thinking

Strategy Over Technology in Automation

Many managers assume they must stay updated on the latest automation technology to drive transformative results. Yet this couldn’t be farther from the truth. Instead, determining the right processes to automate in your business is more about asking the right questions with the right group of people, listening to their answers, and pairing them with a long-term business goal. 

STEP 1: Identify Inefficient Processes 

Outline the places you see burdened by the most problems or inefficiencies. Start with any processes you know are still being done manually, large or small:

  • Employee mileage tracking
  • Expense reporting
  • Accounting invoicing
  • Network surveillance tasks
  • Customer service touchpoints
  • Social media posting
  • Email marketing funnels
  • Training and onboarding tasks
  • Meeting scheduling
  • Processing returned items
  • Filling out employee time sheets

Break down every stage it takes to currently complete this target task, as well as who’s involved and what technology is used. 

STEP 2: Define Goals for the Inefficient Processes 

Outline ideal goals for those inefficiencies or solutions to those problems. In a perfect business world, what would these workflows look like? Ideate their exact steps, or lack thereof, and assess how that differs from the current process. Ask team members for insights in these domains to generate additional ideas. 

STEP 3: Assign Numbers to Your Goals 

If you haven’t already, set a clear improvement metric that the whole team can support. Want to cut warehouse return processing time in half? Perfect. Looking to streamline new hire paperwork and system entry? Great—modern onboarding software can handle it in under an hour, not an entire afternoon. Clear goals drive adoption and measurable progress.

STEP 4: Get Team Feedback 

This is the critical part. Yes, you may have some valuable insights into process headaches at work. Still, to achieve the most comprehensive and adaptable automation solutions, you must ensure that everyone experiencing pain points also gets a seat at the table. Add team feedback to your outlines and move on to the final stage. 

STEP 5: Research Tools for Automation 

Research tools and equipment that directly contribute to reaching the new process goal. Whether it’s computer software, an updated program feature, a collaborative suite of work documents, or equipment installed in your company vans or mobile assets, technology will likely round out the way you move toward successful process automation. 

Common Business Processes That Can Be Automated 

Every business has its process pain points. Yet, there exist routine places across today’s industries where organizations can implement best practices in business automation. Look to see if the following departments in your company could benefit from more streamlined workflow-accomplishing systems: 

Area #1: Marketing Campaigns

Effective marketing involves staying connected with customers and keeping them engaged, both of which can be time-consuming tasks. Automation can help you maintain this connection without the manual input, keeping you top-of-mind with your customers and driving engagement with perfectly timed offers. 

Email sequences 

Email marketing is one of the first functions many businesses automate, and for good reason: Email is one of the most effective ways to reach customers. Utilize automated email flows to:

  • Create a strong first impression with welcome sequences.
  • Encourage repeat business with targeted retention campaigns.
  • Reengage inactive customers with minimal manual intervention. 
SMS messages 

Thanks to their ability to reach users anywhere, anytime, SMS messages are a great way to stay in touch with your audience. Automated SMS messages are particularly beneficial for businesses in the service industry that rely on scheduling, as they can send timed reminders to ensure customers arrive at appointments and reduce no-shows. 

You can also send automatic requests for reviews after service to help gather social proof and build your online presence. 

Social media 

Being active on the same social media platforms as your customers can be rewarding, but it takes consistent effort. Automation tools enable you to schedule posts in advance, so you can keep your profile active and raise brand awareness without having to post every day manually. You can even set up workflows to automatically respond to comments or messages. 

Area #2: Sales Processes 

Sales teams have a lot on their plate, as they must stay on top of leads, appointments, and deals. With sales automation, you can take the busywork out of your Sales team’s hands so they can focus on building deeper, more rewarding relationships with customers. 

Sales automation 
  • CRM integration: A centralized platform for all customer-related information saves time and helps avoid searching through emails to recall who is who. The Salesforce AppExchange provides a comprehensive range of integrations that consolidate all the necessary tools in one place. AI takes this further by analyzing customer behaviors, allowing you to anticipate needs and provide personalized recommendations. 
  • Sales pipeline management: Automation can help you manage your sales pipeline more effectively. With Salesforce’s built-in opportunity management, you can keep track of each lead’s journey, focus on the right deals, and know precisely when they’re ready to close.
  • Automated follow-ups: Let automation handle daily reminders while AI figures out the best times to reach your customers. Together, they ensure your messages go out at the right time with the right words, keeping your customers happy. 
Lead management 

When your team has a high volume of leads to manage, sales opportunities can slip through the cracks. You can help your team stay on top of opportunities with sales automation across your lead funnels, including lead attribution, customer data gathering, and personalized outreach that meets customers where they are. 

Scheduling 

You can help your Sales team manage their busy calendars by automating the scheduling process, allowing them to avoid drawn-out, back-and-forth email chains to arrange meetings and enabling customers to engage with your business at their convenience. 

Document creation 

Drafting documents, such as contracts, proposals, and invoices, takes up valuable time and can slow down the sales process. By using sales automation to create and fill templates for key documents, you can ensure they’re written with consistency while freeing up even more of your team’s time. 

Area #3: Operations 

A lot of work goes into the day-to-day operations that keep a business running. Still, small businesses may not have the resources to dedicate to specific functions, such as customer service or accounting. The streamlined processes that result from automation can help you plug those gaps and keep everything running, so you can focus on business growth.

Team workflows 

As you scale your business with more products, employees, and customers, it becomes increasingly challenging to keep your entire team aligned at all times. With automated workflows, you can improve collaboration and accountability by assigning tasks, setting deadlines, and tracking progress on every project. 

Customer service 

Automated customer service tools like chatbots can quickly respond to frequently asked questions with 24/7 availability, improving response times and customer satisfaction. They also free up your team to focus on more complex requests, like urgent troubleshooting or technical issues.

Chatbots and virtual assistants: Chatbots are capable of answering frequently asked questions within seconds, or providing qualifying answers to get the customer to the right agent. Thanks to AI, these bots learn from customer interactions and provide better responses over time. 

Automated Ticket Management and Prioritization

Ticket management: Manual processes often lead to confusion, but automation manages and prioritizes all incoming support tickets, ensuring no problem goes unnoticed. AI-powered sentiment analysis helps identify unhappy customers, enabling responders to act quickly. 

Automated Follow-ups and Insight Generation

Automated follow-ups: Automated surveys gather valuable data and insights and tell you exactly what people love or don’t. AI spots patterns, guiding improvements and highlighting potential new services customers may want. 

Accounting 

By automating your financial data entry, you can streamline time-consuming business processes like invoicing, expense tracking, and payroll. Not only does this help you keep more up-to-date financial records, it can help simplify tax preparation—a very time-consuming process for most businesses. 

Recruiting 

Hiring can be time-intensive, but automated recruitment tools can help simplify your search for the perfect candidate. By automating sourcing and screening, you can ensure that you’re having conversations with the best talent and reduce your time to hire. You can even automate interview scheduling to help you balance recruitment with the rest of your daily tasks. 

Area #4: Task Management Automation 

Commerce automation 

Sales management: Manage all your channels, including your website, social media, and e-commerce storefront, from a single platform. When an item is sold on your website, inventory is automatically updated across all channels, eliminating the need for manual stock level adjustments.

Enhance customer experience: Provide a personalized shopping experience for your customers by leveraging automation. Based on previous purchases, you can recommend products each customer is likely to enjoy. The seamless and responsive layout of your online store makes purchasing easy from any device.

Scale your commerce shop: As your business grows, you can integrate marketing, sales, or customer support without barriers. For example, if I launch a digital storefront, my orders and customer data will sync across my platform, keeping everything organized in one place. 

Create standard operating procedures (SOPs)

How many processes within your business are documented? Whether you’re a solopreneur or lead a small team, having standard operating procedures (SOPs) is critical for a healthy business. SOPs are detailed instructions that outline how to complete processes within your business. 

As your company grows, having SOPs on hand makes it so much easier to onboard new team members and delegate tasks to others. The faster team members can get up and running, the greater the impact they can have on your business.

Upload contact data to a CRM for a centralized database

Is your customer data hidden across various messy spreadsheets? Is it challenging for your team to determine a contact’s status or when the last interaction with them occurred? If so, your business could benefit from automating your customer database.

To automate customer information, you can use a CRM as a centralized database and sync contact data between apps to automatically update information as soon as changes occur on a customer account. This reduces the manual work done by your team and improves relationships with your contacts and customers. 

Use a social media scheduling tool

Any social media manager or content creator can tell you how time-consuming social media can be, especially when posting on the fly. Using a social media scheduling tool is a game-changer for busy marketing teams. With the right social media scheduling tool, your team can create and schedule meaningful content in advance to post automatically on your key platforms. 

Implement a task management system.

Are your to-do lists on random post-its and scribbled on miscellaneous notebook pages? Do you assign tasks to your team and then fail to follow up with them until they’re due? Do you and your team struggle to keep track of who is responsible for what? If so, it’s time to implement a task management system with automation. 

Streamlining Task Management with Software

Utilizing task management software, such as Asana, ClickUp, or Trello, can help you and your team stay organized and accountable. With a task management tool in place, your team knows exactly where to look for their next action item and when it’s due. You’re also able to see their progress so you can support them if they get off track. 

Enhancing Task Management with Automation

Automation can take your task management system to the next level. You can use Zapier to turn line items from a spreadsheet into a task in your tool of choice, or automatically create tasks from Slack messages. I use Asana to manage tasks, and love using the Gmail integration to turn emails into tasks with the click of a button. 

Use drop shipping to automate fulfillment for e-commerce businesses. 

Running an e-commerce business can be a demanding task. Between tracking inventory and managing fulfillment, a lot happens behind the scenes to get products to your customers. If you don’t want to manage inventory, consider drop shipping. 

With dropshipping, you can work directly with a supplier who will fulfill and ship your orders, allowing you to focus on other areas of your business without worrying about the risks and logistics of maintaining all your inventory on hand. 

Centralize your internal communication efforts

Automating your communication processes is about streamlining and clarifying human-to-human interactions. As a business owner, these automations can free up your time to look after your team and support their growth. 

Types of Communication Automation 

  • Automate team reminders to prep for meetings 
  • Automatically follow up on tasks after set intervals 
  • Sharing onboarding materials with new hires 
  • Collecting daily feedback on wins and blockers 
  • Self-reviews and performance tracking 
  • Reporting dashboards 
  • Syncing data with meeting slides

Gmail, Slack, and Asana are tools you might already be using that also offer great automation functionality to make communicating with your team easier. 

Streamline Your Accounting and Expense System

Managing small business finances is a job in itself. If you’re still working this yourself, consider using accounting and expense management software with automation capabilities. A tool such as QuickBooks Online can help track your business's financials. 

Integrated Systems for Sales and Finance

You can even connect this tool directly to your CRM, ensuring that your records accurately reflect which contacts have made a purchase from you. Having an accounting and expense system in place can also help with receipt management by automatically categorizing receipts that come to your inbox to corresponding charges on your financial statements. 

Use Trigger/Action Workflows to Publish Data Between Apps

Do the platforms within your tech stack talk to one another? Using automation to share data between apps can save you hours of manual entry. Let’s say you have a potential customer fill out a Typeform survey to learn more about what they’re looking for in a product. 

Instead of manually creating a new contact entry in your CRM, you can set up a workflow that creates a new contact in your CRM any time you receive a response to that specific Typeform survey. You can utilize a trigger/action workflow to connect various tools and streamline administrative tasks. 

Enlist a Tool to Make Scheduling Meetings Easier 

There are few things more frustrating than a back-and-forth email chain to determine a meeting time. Optimize this process by using a meeting scheduling tool, such as HubSpot Meeting Scheduler or Calendly, that automatically syncs with your calendar and allows contacts to schedule a meeting with you when you’re available. 

These tools can also integrate directly with your CRM, so your contact list is always up-to-date with your latest interactions. 

Document Approval Processes 

In most organizations, documents undergo an internal approval process to review, verify, and approve the content they contain. There may be multiple stakeholders involved in the process across different functions within an organization. Therefore, the process needs to be:

  • Streamlined
  • Accessible
  • Data-driven 

Document approval is one of the processes most significantly impacted by manual process challenges. Delays due to process sign-off can have a substantial impact on an organization's productivity, project completion, and overall business efficiency. 

Manual Vs Automated Document Approval Processes 

Manual Document Approval Processes 

The key challenges manual document approval encounters include: 

  • Delays in the document approval process 
  • Missing data due to the complexity of sharing documents between multiple stakeholders 
  • Slows down compliance 
  • More challenging to report on process data 
Automated Document Approval Processes 

There are numerous tangible benefits to automating document approval processes. They include: 

  • Speed up the document approval process. 
  • Improve quality control. 
  • Enhance the productivity of stakeholders involved in the process. 
  • Data-driven insights into the approval process. 
  • Create standard operating procedures for document approval. 

Automated Document Approval Process Use Case 

Based in Houston, Texas, Dresser Natural Gas Solutions is a top provider of measurement, piping, and instrumentation solutions for natural gas distribution and transmission customers across over 100 countries. 

Dresser Natural Gas Solutions is a FlowForma customer that has reaped the benefits of automating document approval processes. Since deploying FlowForma's Process Automation Software:

  • Changes to documents are made more quickly.
  • Task lists are completed.
  • Approval emails are sent without requiring constant reminders.

This has resulted in significant productivity improvements for the business. 

Leverage AI and Machine Learning Tools

Artificial intelligence (AI) is expected to unlock $2.6 trillion in value for businesses in the coming years. As a business owner, there are many ways you can leverage AI to streamline and automate your operations. For example, AI tools can help facilitate data management and reporting, saving your team valuable time and providing access to essential data. 

Suppose you have a marketing team that creates a large volume of content. In that case, AI tools like Jasper can significantly reduce the time marketers spend on content creation through their outlining, research, and editing capabilities. 

Strategic Automation for Business Growth

Automation is a long-term strategy; it's not about changing everything at once or creating overly complex processes for your current business stage. Take a look at where your business is now. Where are the blockers, manual tasks, and inefficiencies? Ask yourself how you can start automating these areas to free up your focus for the areas where you have the most impact.

What to Look for When Choosing Your Automation Tools

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With numerous automation tools to choose from, it’s essential to select one that best suits your needs and challenges. Factors like price, learning curve, and scalability all play a role. The right tool should be easy for your team to use, integrate smoothly with your current systems, and have a clear, tangible impact on your operations. 

Here’s what to consider when choosing a business process automation tool:

Strategic Fit: How to Choose the Right Automation Tool for Your Business Goals

Choose automation tools that will drive you toward your business goals and help you address specific challenges. A tool that’s a natural fit for your strategy will be significantly easier to build into your operations. Identify what you want from the tool up front so you can effectively measure results after implementation. 

Ease of Use: Look for User-Friendly Automation Tools 

One of automation’s most significant benefits is time savings, so choose a tool that’s quick and easy to implement. Check that it has a user-friendly interface and see if the provider offers onboarding and customer support. 

Compatibility with Your Tech Stack: Ensure Your New Automation Tools Will Work with Existing Software 

Make sure your automation tool integrates well with your existing software, like your:

  • Customer relationship management (CRM) system
  • Accounting software
  • Project management platform

The more effectively your apps can integrate and share data, the sooner you’ll see increased efficiency.

Cost-Effectiveness: Evaluate the ROI of Automation Tools Before Choosing One 

Consider how long it will take for the tool to hit automation targets, pay for itself, and deliver returns, especially if you’re working with limited resources. Check the projected savings from business process automation against your costs—with such a variety of tools available, you should choose one that aligns with your budget.

In-Depth Reporting: Look for Automation Tools That Provide Useful Data 

Data is key to measuring the impact of any automated process. Ensure the tool you choose lets you access the data it gathers, or generates its actionable reports, so you can monitor its effectiveness and make data-driven decisions that help grow your business. This way, you can continue to refine your automation strategy for the best results going forward.

Book a Free AI Strategy Call with our Team & Check Out our Free Training ($500k/mo in Less Than 2 years)

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AI Acquisition helps professionals and business owners kickstart and scale AI-driven businesses. We accomplish this by leveraging already existing AI tools alongside our proprietary ai-clients.com AI operating system. You don’t need to have any technical background, invest significant capital upfront, or work what feels like another 9-5 job, because AI does a lot of the heavy lifting for you.  

Free Training: See How I Went From Burned Out to $500k/Month in Under 2 Years  

Check out a free training to see how I used this exact system to go from a burned-out corporate director to making $500,000 per month in under 2 years.   

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Feel free also to book an AI strategy call with one of our consultants to explore how you can leverage your existing skills and experience to launch a successful AI business.

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